Drive for Life

Drive for Life is a nationwide public education campaign we created to raise awareness about how driver behaviors contribute to crashes and challenge people to drive more safely. The initiative, launched in 2003, has generated more than 360 million media impressions, with coverage in USA Today, CNN and ABC World News Tonight and the Today Show. Created for Volvo Cars of North America, the National Association of Police Organizations and the National Sheriffs' Association, with technical support from the National Highway Traffic Safety Administration, the initiative makes national news with an annual poll of driver behaviors and attitudes. It reaches and educates millions through an entertaining and interactive Web site and a 30-minute television special that airs across the nation on network affiliate and cable stations.